We are currently looking for a digital marketing candidate for our life insurance client. This role requires Cantonese speaking and is located in Hong Kong. The candidate must be able to type in Chinese.

Responsibilities:

• Manage digital marketing projects and campaigns to achieve sales targets
• Plan and monitor budgets for SEM, SEO, social media, emails and other initiatives
• Analyze website and app usage data to optimize the customer experience
• Conduct A/B testing and analyze results to improve campaign performance
• Create and publish engaging content across social media and websites
• Manage marketing agency relationships and project work
• Track key metrics like leads, sales and ROI to evaluate success
• Provide recommendations to enhance digital platforms and experience
• Collaborate across teams to promote additional products and services

Requirements:

• 5+ years experience in insurance companies with marketing experience
• Proven successful marketing deliverables and meeting sales targets
• Expertise in digital marketing channels like SEO, PPC, social media
• Data analysis and reporting skills
• Creativity for developing online content and campaigns
• Strong communication, stakeholder management and problem solving